Where’s the fire?

Pop quiz for a Monday: What would you call these people? What would you call the vehicles they are standing in front of? And the building behind them? You are doing well so far: firefighters, fire trucks and fire department are all correct!

Q: Now tell me what percent of calls that they go out on are related to fires?

ImageA: 2% (Two percent.)

That’s right, what they are CALLED has almost nothing to do with what they actually do 365 days a year! It used to be, but it isn’t any more. There are important lessons in that stat for technology.

How many voice calls do you still make on your smartphone? How much computing do you do on your computer? And is the stuff you watch on your TV set still TV?

By the way, the original inspiration for this concept is from Paul Kedrosky


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