Why does Apple even bother making iPods any more?


Sales of iPods are declining, and many wonder why Apple even bothers. Trailing 12 month revenues are down about half from Q4 2012, and now represent less than 2% of all Apple sales!

But, at just under $3 billion in the last 12 months, iPod sales would have represented 45% of ALL Apple revenues in 2003, when total sales were $6.21 billion for the year!

Funny how times change…


[Edited to add: The chart above is from Business Insider.]


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