Weird: Cord-cutting proclivity is not on the rise!
Asking people if they are going to cut the cord and stop paying for cable or satellite TV is like asking smokers if they plan to quit, the heavy if they are going to lose weight, or the unfit if they will start going to the gym: the number who plan on doing is often hundreds of times higher than the number who succeed.
Since 2011, people have been asking Americans if they plan on cutting the cord. And despite that fact that every year about 1-in-7 of those who currently pay for TV and have broadband said that they are thinking about quitting, those who follow through are very rare: in 2013 the number was 0.2% in the USA, and 0.07% in Canada.
What I find more interesting from the data released this morning is that the number is so darn stable. Although there is a slight increase in those who say they will definitely cancel (from 2.2% last year to 2.9% in 2014,) those who describe themselves as either moderately or somewhat likely to cancel both fell year over year. In fact, all prospective self-described potential cord-cutters FELL about half a percent!
This does not fit with all the media articles about cord-cutting. And although over-the-top services like Netflix, Hulu, Amazon and YouTube continue to add content, subscribers and viewing hours (not to mention rising share of internet traffic), there is no corresponding growth in the number of Americans who think they can give up pay TV.